Artificial Intelligence (AI) has quickly transformed from a futuristic concept into a sophisticated tool for cybercriminals. AI-driven attacks are no longer theoretical; they’re a growing reality across industries, outpacing traditional security defenses.
Yet, the answer isn’t in more futuristic tech. A well-designed identity security platform offers powerful defense against AI impersonation fraud. Discover how a secure-by-design identity platform can eliminate deepfake fraud, providing a strong foundation in today’s evolving cyber landscape.
Rising Threat of AI Impersonation Fraud
Recent cases expose the unsettling scope of AI-powered fraud:
- $25 million was stolen in a video call where deepfake technology allowed hackers to impersonate several executives.
- KnowBe4, a cybersecurity company, was infiltrated by a North Korean attacker using deepfakes in a job interview, leading to unauthorized onboarding.
- WPP’s CEO, heading the largest advertising agency globally, was targeted by a deepfake seeking personal information via a virtual meeting.
- A U.S. Senator was deceived by a deepfake posing as a Ukrainian diplomat, aiming to influence election-related decisions.
These incidents highlight a key reality: attackers are using every available tool, including AI, to breach organizational defenses with greater ease and lower costs.
Why Current Solutions Fall Short
Cybersecurity efforts like deepfake detection tools and enhanced end-user training are common defenses, but they have limitations:
- The AI Arms Race: Deepfake detection and creation technologies are constantly evolving, with each side striving to stay ahead, making lasting advantages nearly impossible.
- Probabilistic Detection: Detection tools only provide probabilistic accuracy, leaving room for error.
- User Responsibility: Asking users to identify deepfakes puts undue pressure on them to detect increasingly realistic threats.
Shifting to Identity Security to Counter AI Threats
AI impersonation fraud underscores the vulnerability of identity security. Cybercriminals still rely on compromised user identities to exploit their victims for financial or political gain.
While AI detection tools attempt to recognize deepfakes, a secure-by-design identity platform can offer cryptographic proof that a user is who they claim to be and is using a verified, compliant device.
Key benefits of a secure-by-design identity platform include:
- Enhanced Identity Assurance: Identity theft is easier with phishable credentials. Beyond Identity uses phishing-resistant, device-bound passkeys to verify users and prevent identity-based attacks.
- Device Security Compliance: Only approved devices passing security checks are granted access to company resources, including video conferencing and collaboration tools.
- Comprehensive Risk Assessment: Real-time risk signals from the user, device, and integrated security tools allow for precise and adaptive access decisions.
Introducing RealityCheck by Beyond Identity
RealityCheck extends Beyond Identity’s secure identity platform to specifically address AI deepfake fraud. Beyond standard identity assurance and device compliance, RealityCheck adds visual identity verifications within video conferencing and communication tools.
With RealityCheck, secure identities and devices come first. This is followed by a tamper-proof visual badge that assures collaborators they are engaging with the right person. Currently, RealityCheck is integrated with Zoom and Microsoft Teams, with Slack and email integrations on the way.
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Prepare Your Organization Against AI-Driven Fraud
A secure-by-design identity platform is essential for eliminating identity risks from the start, providing effective defenses against a range of threats, including MFA bypass, phishing, and AI impersonation fraud.
RealityCheck is a part of Beyond Identity’s Secure Access Platform, the only Identity and Access Management (IAM) solution built to prevent identity attacks. As identity-based threats continue to evolve, expanding core security protections to counter AI impersonation has become a critical focus.
With RealityCheck by Beyond Identity, organizations can fortify video conferencing tools with robust, secure-by-design identity features and tamper-proof visual verification.
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